A Marketing Manager & Senior Designer, driven by her passion for crafting captivating visual experiences. With a background in graphic and product design, she offers a unique perspective, prioritizing not just aesthetics but also functionality and audience connection.

At Lotis Blue, Hailey leads the charge in all design processes, guiding projects from ideation to execution to ensure alignment with the brand’s ethos, mission and values. Her focus goes beyond mere visual appeal; she strives for designs that resonate on a meaningful level.

Among her achievements is the successful management of a complex rebranding project for Lotis Blue, which involved everything from renaming the company to creating a new visual identity and website. Her attention to detail and strategic approach have helped Lotis Blue stand out in a competitive market.

Hailey holds a Bachelor of Fine Arts from the University of Iowa, where she specialized in product design through digital processes.